Apr. 2011
Kim Kim Gallery was established in 2008 by artist duo Nayoungim
& Gregory Maass as a regular art gallery and an art work in itself. (www.kimkimgallery.com) Kim Kim Gallery has
no specific physical location, and intervenes in the structure of contemporary
art by seeking exhibition spaces and formats in which art works can ideally function
according to singular project conceptions.
It may be considered a pragmatic approach to the changes of the
relationships between art and society in our time, as they develop “unconventional marketing” as a reply to the
questions we have concerning antiquated exhibition methods and the art market´s
economic structure, and target both issues with independency and efficiency. Kim
Kim Gallery’s merit in the art field is the granting of higher values to art as
opposed to commercialization and promotion. KKG creates new possibilities of
how art is produced, distributed, and consumed.
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